Nacef Mouri

Principal Investigator

Professor Nacef Mouri is the Associate Dean for Faculty and Accreditations, as well as a Professor of Marketing. He holds an MBA and a PhD in Marketing from the University of Central Florida.

Before joining the Rabat Business School, Nacef spent 20 years in the USA in academia. He is currently the Coordinator of the School’s AACSB accreditation, which he obtained in 2020. He teaches marketing courses at the undergraduate and graduate levels, as well as in executive education. His research has been published in the Journal of Business Venturing, Decision Sciences, Industrial Marketing Management, Journal of Travel Research, Journal of Knowledge Management, Journal of Marketing Management, Journal of Retailing and Consumer Services and European Business Review. Nacef’s research interests lie in strategic alliances, salesforce management, entrepreneurship, and sustainability.

For Fairwork Morocco, Nacef is the lead on overall assessment and reporting. His role includes identifying and measuring the Fairwork thresholds in the Moroccan context, engaging platforms executives and other stakeholders, ranking platforms, and disseminating the results.

A list of his publications can be found here.