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Building Fair AI Supply Chains

Certifying labour standards in the global data work economy

What’s At Stake

AI systems depend on complex global supply chains of human labour. From data annotation and content moderation to model evaluation and data enrichment, millions of workers contribute to the development and deployment of AI technologies.

Yet organisations often have limited visibility into the labour conditions under which this work is performed. As AI supply chains become increasingly fragmented, labour risks can remain hidden across multiple tiers of suppliers, platforms, and contractors.

At the same time, organisations face growing expectations from regulators, investors, customers, and business partners to demonstrate responsible sourcing and effective human rights due diligence throughout their AI supply chains.

Fairwork provides an independent, research-backed framework to help organisations understand labour conditions, identify risks, and strengthen accountability across AI supply chains.

Why Fairwork?

Fairwork’s methodology is developed by researchers at the Oxford Internet Institute and the WZB Berlin Social Science Center and is grounded in more than a decade of research on digital labour, platform work, and global supply chains.

Unlike conventional compliance exercises, Fairwork combines worker interviews, documentary evidence, policy analysis, and independent evaluation to provide organisations with a robust understanding of labour conditions across their AI supply chains. Our approach is designed not simply to assess current practice, but to support meaningful and measurable improvement over time.

Trusted Globally

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companies evaluated
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workers interviewed
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workers impacted
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positive changes implemented

Our principles are endorsed by governments, recognised by global NGOs, and grounded in ongoing academic research, making Fairwork a trusted partner for responsible AI.

Built on the Fairwork Principles

Fairwork’s evaluation and certification framework is built on five globally recognised principles: Fair Pay, Fair Conditions, Fair Contracts, Fair Management, and Fair Representation.

These principles guide every stage of our evaluation process and provide organisations with a structured framework for identifying risks, strengthening labour practices, and improving accountability across AI supply chains.

Why Organisations Work With Fairwork

Fairwork works with organisations that rely on digital labour directly or through suppliers, including:

  • AI developers and deployers
  • Companies using data annotation, enrichment, or model evaluation services
  • Digital platforms and marketplaces
  • Business Process Outsourcing (BPO) firms
  • Organisations procuring AI-enabled products and services
  • Companies managing complex digital labour supply chains

If your organisation relies on AI, it relies on workers. Fairwork helps ensure those workers are treated fairly.

Our evaluations provide an evidence-based understanding of labour practices across AI supply chains, supporting stronger governance, more informed due diligence, and continuous improvement in working conditions.

Grounded in the Fairwork Principles and informed by worker experiences, our framework enables organisations to assess labour practices consistently, identify priorities for improvement, and demonstrate a credible commitment to responsible AI.

Choose Your Pathway

Whether you are seeking an independent assessment or a structured programme of continuous improvement, Fairwork offers two levels of engagement.

Fairwork Evaluation and Certification Pathway

Audit-Only

A one-time independent evaluation designed to help organisations understand labour conditions, identify risks, and establish priorities for improvement across their AI supply chains.

Pathway

  • Discovery & Risk Assessment
  • Action Planning

What You’ll Receive

  • Independent Evaluation Report
  • Risk Assessment Report
  • Improvement Roadmap with practical recommendations

Recognition

Fairwork Onboard is awarded following completion of the Discovery & Risk Assessment and Action Planning phases, recognising an organisation’s commitment to understanding labour risks and establishing a structured programme of improvement.

Best Suited For

Organisations seeking a baseline assessment, benchmarking exercise, or support for human rights due diligence.

Full Certification

A structured programme supporting organisations to assess, improve, and demonstrate fair labour practices across their AI supply chains over time.

Pathway

  • Discovery & Risk Assessment
  • Action Planning
  • Implementation & Training
  • Monitoring & Reporting

What You’ll Receive

  • Everything included in the Audit-Only pathway
  • Implementation support
  • Follow-up evaluation

Recognition

Fairwork Endorsed is awarded following successful implementation and follow-up evaluation, recognising sustained progress and alignment with the Fairwork Principles.

Best Suited For

Organisations seeking long-term improvement, independent verification, and public recognition of responsible labour practices.

Take the Next Step

Whether you are beginning to map your AI labour supply chain or looking to strengthen existing responsible sourcing efforts, Fairwork provides a credible and collaborative framework for improvement.

Fairwork
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