Abdul Bashiru Jibril is a Co-Principal Investigator for Fairwork Morocco. He is the co-lead on the overall assessment and reporting. His role includes identifying Fairwork thresholds for the Morocco context, engaging platform executives and other stakeholders, ranking platforms, and disseminating the results.
Abdul is an Assistant Professor of Marketing and Strategy at the Rabat Business School (RBS) – International University of Rabat, Morocco.
Abdul holds PhD in Marketing Management from Tomas Bata University in Zlin, Czech Republic. His research focuses on Technology adoption, Social media analytics, Service marketing, Brand management, and Sustainable e-entrepreneurship development. He is particularly interested in deploying data mining techniques in extracting intelligence to improve business decision making, especially for marketers and corporate success in the emerging and developing economies.
The results of his research have been published in impacted and ABS ranking journals, book chapters and Conference proceedings, such as the International Journal of Information Management, and the International Journal of Consumer Studies. He has also actively participated and presented at numerous international scientific conferences (indexed in WoS/Scopus/Springer), in host countries such as the USA, UK, France, and Germany.
A list of his publications can be found here.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
This cookie remains on your computer for 365 days, but you can adjust your preferences at any time by clicking on the "Cookie settings" link in the website footer.
Please note that if you visit the Oxford University website, any cookies you accept there will appear on our site here too, this being a subdomain. To control them, you must change your cookie preferences on the main University website.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses the following additional cookies from third party websites:
These cookies will remain on your computer for 365 days, but you can edit your preferences at any time through the "Cookie Settings" in the website footer.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
This website uses Google Tags and Google Analytics to collect anonymised information such as the number of visitors to the site, and the most popular pages. Keeping these cookies enabled helps the OII improve our website.
Enabling this option will allow cookies from:
These cookies will remain on your website for 365 days, but you can edit your cookie preferences at any time via the "Cookie Settings" button in the website footer.