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Abdul Bashiru Jibril
Principal Investigator
Abdul is an Assistant Professor of Marketing and Strategy at the Rabat Business School (RBS) – International University of Rabat, Morocco. He is currently a Co-Principal Investigator for Fairwork Morocco.
Abdul holds PhD in Marketing Management from Tomas Bata University in Zlin, Czech Republic. His research focuses on Technology adoption, Social media analytics, Service marketing, Brand management, and Sustainable e-entrepreneurship development. He is particularly interested in deploying data mining techniques in extracting intelligence to improve business decision making, especially for marketers and corporate success in the emerging and developing economies.
The results of his research have been published in impacted and ABS ranking journal, book chapter and Conference proceedings, such as the International Journal of Information management, and the International Journal of Consumer Studies. He has also actively participated and presented at numerous international scientific conferences (indexed in WoS/Scopus/Springer), in host countries such as the USA, UK, France, Germany.
For Fairwork Morocco, Jibril is the co-lead on the overall assessment and reporting. His role includes identifying Fairwork thresholds for the Morocco context, engaging platforms executives and other stakeholders, ranking platforms, and disseminating the results.