Najlae holds a PhD in Marketing from Mohammed V University and a Postdoc in Marketing from The University of Texas, Austin. She is the head of department for Marketing and Strategy at Rabat Business School.
Najlae’s research interests lie in experiential marketing, mobile marketing, firm strategic orientation, and consumer behavior in the hospitality context. Her research has been published in journals such as European Business Review and Journal of Retailing and Consumer Services.
For Fairwork Morocco, Najlae is the local country manager, and coordinator for all interviews and platform engagement in the major cities in Morocco. She is also responsible for organising stakeholder workshops and other forms of communication.