Oluwatobi is an Assistant Professor of Marketing at Rabat Business School. He received his Doctor of Philosophy (PhD) degree in Business Administration from Eastern Mediterranean University, Cyprus. Before joining UIR-RBS, he taught Consumer Behavior and Information Technology for Management at the Eastern Mediterranean University, Cyprus.
Oluwatobi currently teaches Qualitative Research Methods, Integrated Marketing Communications, and Ethics & Responsible Governance at RBS. His research interests includes Consumer Psychology, Ethics, Corporate Social Responsibility, and Sustainability. His research has been published in ABS-ranked journals such as Psychology and Marketing, Journal of Sustainable Tourism, International Journal of Consumer Studies, and International Journal of Human Resource Management among others. He also serves as a reviewer for WOS indexed journals such as the South African Journal of Business Management and Journal of Sustainable Tourism among others.
For Fairwork Morocco, Oluwatobi assists the team with the engagement of respondents in field studies, quantitative and qualitative data collection, data analysis and interpretation, as well as dissemination of findings among stakeholders, particularly the academic community.