New rating system highlights best and worst digital platforms for workers’ conditions

Posted on 25.03.2019

University of Oxford academics have published the world’s first ever rating system for working conditions in the digital economy.

The rankings look at how platforms like Uber, Taxify, and Ola perform against five standards – fair work, fair conditions, fair contracts, fair management, and fair representation. These include whether a company guarantees that workers earn the minimum wage and ensures the health and safety of its workers.

Professor Mark Graham, Professor of Internet Geography at the University of Oxford, said:

“The Fairwork rating system shines a light on best and worst practice in the platform economy. This is an area in which for too long, very few regulations have been in place to protect workers. These ratings will enable consumers to make informed choices about the platforms and services they need when ordering a cab, a takeaway or outsourcing a simple task.

“Our hope is that our five areas of fairness will take a life of their own, and that workers, platforms, and other advocates will start using them to improve the working conditions across the platform economy.”

The Fairwork project, part of the Oxford Internet Institute, has already led to positive impacts in South Africa and India, the two countries where the rating system has been piloted.

After collaborating with Fairwork, the South African platform Bottles committed to support the emergence of fair workers representation on its platform, free from company interference.

In discussion with Fairwork, the NoSweat platform has introduced significant changes in all five areas of fairness. It now has a formal policy to pay over the South African minimum wage after workers’ costs are taken into account, it has a clear process to ensure clients on the platform agree to protect workers’ health and safety and for workers to lodge grievance about conditions. Wilfred Greyling, co-founder of NoSweat stated:

“NoSweat Work believes firmly in a fair deal for all parties involved in any work we put out. Fairwork has helped us formalise those principles and incorporate them into our systems. The NoSweat Work platform is built on people and relationships, we never hide behind faceless technology.”

We are in ongoing discussions with platforms in India about implementing changes in line with the Fairwork principles. The first year ranking highlights how the overwhelming majority of India’s platform workers are engaged on platforms that score below Fairwork’s basic standards, with scores under 5/10. This affects over a million workers in India. For example, one of the platforms we are in discussions about future improvements has 450,000 workers. It is therefore clear that there remain considerable capacity for positive change.

The ratings will be updated on a yearly basis, with the United Kingdom and Germany to be added to the next set of rankings.

Fairwork is financed by the Federal Ministry for Economic Cooperation and Development (BMZ), commissioned by the Deutsche Gesellschaft fuer Internationale Zusammenarbeit(GIZ) and conducted in collaboration with the Oxford Internet Institute, University of Oxford.


The research project was carried out in collaboration with the International Institute of Information Technology Bangalore (IIIT-B), the University of Cape Town, the University of Manchester, and the University of the Western Cape.

To speak to a member of the Fairwork team please contact:

Prof Mark Graham:

Dr Jamie Woodcock:


For more info contact:



Twitter: @TowardsFairWork